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Enough: True Measures of Money, Business, and Life

Enough: True Measures of Money, Business, and LifeAuthor: John C. Bogle
Publisher: Wiley
Category: Book

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Rating: 4.5 out of 5 stars 54 reviews
Sales Rank: 157,611

Media: Hardcover
Edition: First Edition
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 7.1 x 5.2 x 1.2

ISBN: 0470398515
Dewey Decimal Number: 650.1
EAN: 9780470398517
ASIN: 0470398515

Publication Date: November 10, 2008
Availability: Usually ships in 1-2 business days

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Editorial Reviews:

Amazon.com Review

Amazon.com Exclusive: William J. Bernstein on Enough
William Bernstein, Ph.D., M.D. is the critically acclaimed author, financial theorist and historian whose books include A Splendid Exchange: How Trade Shaped the World, The Birth of Plenty, The Four Pillars of Investing, and The Intelligent Asset Allocator. Bernstein is frequently quoted in national publications, including The Wall Street Journal, Barron's, Money, and Forbes.

If you are wondering about the cause of the current market crisis, then you haven't been reading enough of Jack Bogle.

Because he certainly knows not only where, but why and how. For decades Jack has been communicating his disquiet in previous books, speeches, and public testimony. Years from now, when historians and investors dissect the economic and market meltdowns of 2008, they'll consult this slim, well-written volume.

In order to understand the intellectual and moral platform from which he surveys the economic wreckage, you need to know a little of his story. Bogle founded one of the world's great investment companies, the Vanguard Group. Most men in his situation would have levered such success into a multi-billion-dollar net worth; instead, he "mutualized" Vanguard, converting it, in effect, into a nonprofit organization whose only goal was to benefit its fund holders. From an ethical perspective, Vanguard is the only "investment company" worthy of that name. (As opposed to most financial firms, which are in fact "marketing companies" whose main purpose is to milk unwitting investors of fees and commissions.)

The answer to the conundrum of 2008 lies in the book’s title, "Enough," which is the punch line from a delightful Kurt Vonnegut/Joseph Heller story. Simply put, our nation has been suffering from decades of unchecked financial excess, for which we are now paying the piper: excess in investment company fees; excess in financial speculation masquerading as diversification and innovation; excess in the salaries of top executives; excess in salesmanship; and most importantly, excess in the role played by the financial industry in our national economy and national life.

Each of these excesses gets its own chapter, and each one is a tightly written gem. Chapters 2 and 3, which dissect out the frenzy of derivatives, structured vehicles, and layers of intermediation behind the recent collapse, alone justify the book's purchase price.

As Bogle states in the book's beginning, in the spring of 2007 the financial services sector--which, after all, produces nothing of substantive value--accounted for one-third of the earnings of the S&P 500. By the time you read this, this outsized influence will have shrunken drastically. Let Enough be your welcome to the brave new world; it will satisfy your curiosity, give you a sense of moral balance in this most materialistic of ages, and even plump up your investment portfolio.

--William J. Bernstein


Product Description

Written by John C. Bogle–the legendary founder of the Vanguard Mutual Fund–Enough. offers his unparalleled insights on money, the values we should emulate in our business and professional callings, and what we should consider as the true treasures in our lives. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, this book will help you discover what it really means to have "enough" and how close you are to really having it.


Product Description

John Bogle puts our obsession with financial success in perspective

Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.

Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life.

  • Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives
  • Details the values we should emulate in our business and professional callings
  • Contains thought-provoking life lessons regarding our individual roles in society

Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping.


Customer Reviews:
Showing reviews 1-5 of 54
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5 out of 5 stars Our insatiable desire for more   November 6, 2008
Allan S. Roth (Colorado Springs, CO United States)
65 out of 84 found this review helpful


The seemingly insatiable Wall Street desire for more, combined with look-the-other-way regulators, has landed the U.S. in financial crisis. In Jack Bogle's latest book, Enough, you can read it thinking about the current pickle we find ourselves in and you will understand why it happened. He does a great job of explaining why there has never been a better time to learn individually, and as a country, when enough is enough.

This book delves into the perfect storm of investing created by costs, speculation, and complexity. It examines the folly of a business paradigm that focuses on the short-term bottom line; where business conduct and management becomes all about the sale, no matter what the cost.

In life we often seem to define our success by the material possessions we have amassed. The "he who dies with the most stuff, wins" philosophy dictates that somehow this will make us a happier person. Jack Bogle puts such a philosophy in perspective by reminding us that being the richest person in the graveyard shouldn't be our goal.

Enough is engaging and thought-provoking, and offers practical insights that extend beyond investing and business into life itself Jack Bogle clearly could have been a billionaire had he founded Vanguard as a for-profit entity. I suspect he must have realized far earlier than I did that there is more meaning to life than the accumulation of money.

Personally, what I can't get ENOUGH of are the insights from Jack Bogle. Simple and obvious though they may be, sometimes life gets too busy to see what is right in front of our faces. And what's right in front of our faces in Enough, is common sense.



5 out of 5 stars Bogle at His Best   June 3, 2009
Peter Leavitt (Boston)
3 out of 3 found this review helpful

With this gem of a book, one gets a tough-minded analysis of the recent financial meltdown along with a bracing talk from the heart and mind of a major historical figure in the world of American finance. I have given this wise book to three children and six older grandchildren.


5 out of 5 stars A Must Read!   June 18, 2009
Jim MacKay, CFP® (Springfield, MO)
3 out of 3 found this review helpful

One of the most important books you'll ever read. There is a message to be absorbed that can be life-changing. As a former Vanguard employee I already admired Jack for his contributions to his company, its employees, our industry, and our society. That admiration has grown after reading this book. Jack admits to repeat many of the same things he has written about in the past. But as he writes in the book, if he said it well the first time, why change it. Jack is a leader. In business and in life. He sets an example we should all follow. "Enough" is inspiring and one of those books I know I'll pick up many times down the road.


5 out of 5 stars Can't Get Enough Of Mr. Bogle   June 1, 2009
R. Caldwell
5 out of 6 found this review helpful

This book was a joy to read. The dedication Mr. Bogle has to the common investor comes shining through in this book. Chapter 10 is a pure treasure and had me reflecting back on my life. This isn't just an investment book but a book on values and accountability. I don't know how he'll top this book but I hope he trys.


5 out of 5 stars An Astute Diagnosis of Our Embattled Financial System   November 6, 2008
William Bernstein (North Bend, OR United States)
40 out of 57 found this review helpful

Jack Bogle's timing could not have been better; Enough has burst onto the scene just when it was needed most.

America's financial system is clearly broken, and if we are wise and lucky, the next administration will repair it successfully. This book is required reading for anyone involved in the process, and for anyone who cares about the nation's future.

Bogle's credentials in this regard are beyond question: having founded the nation's second-largest mutual fund company, instead of cashing in he "mutualized" it and turned it over to its mutual-fund customers. His astute observations of our financial system, acquired in his half-century at the heart of the country's markets, shine through in every page of tightly written prose.

The book's title itself is premised on the punch line from a delightful Kurt Vonnegut/Joseph Heller story. It then goes on to describe the unchecked excesses in investment company fees, in speculation masquerading as diversification and innovation, in the salaries of top executives, in salesmanship, and most importantly, in the role played by the financial industry in our national economy and national life. Each of these excesses gets its own chapter, and each one is a gem.

This book, with its emphasis on investing simplicity, will pay dividends to the reader's bottom line as well.

Enough already: buy this book. It will reward you philosophically, financially, and morally.


Showing reviews 1-5 of 54
1 2 3 4 5 6 ...11Next »



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